I wrote about my visit to Zimababwe's Singita Pamushana back in November, so it is with great pride that I am able to share the news that Singita Pamushana has been awarded "Global Winner" at the World Travel & Tourism Council's Tourism for Tomorrow Awards.

One of Singita Game Reserve's nine low-impact/high-end game lodges in southern and East Africa, Singita Pamushana is often referred to as 'one of southern Africa's best kept secrets'. It was selected as winner in this prestigious global competition amongst two other outstanding finalists in the Conservation category: Frégate Island in the Seychelles; and The Jane Goodall Institute/Budongo Ecotourism Development Project in Uganda.

Singita Pamushana was established with the core purpose of making a meaningful contribution towards the cost of conserving the extraordinary 130,000 acres Malilangwe Wildlife Reserve in south-eastern Zimbabwe. This confident venture into a world-class tourism product for Zimbabwe impressed the panel of international judges as a model for private tourism practice that uniquely subsists solely to generate income via high value tourism. The goal is to make a major contribution to the national goal of rehabilitating the country's wildlife and tourism industries.

The natural habitat in the Malilangwe Wildlife Reserve has now been rehabilitated to its original state, and today Singita Pamushana has the finest quality wildlife in Zimbabwe. These range from endangered Black Rhino to Roan Antelope and Lichtenstein's Hartebeest. Under Singita Pamushana's sensitive management, the wildlife populations have shown exhilarating growth after the carefully managed reintroduction.

Luke Bailes, CEO of Singita Game Reserves says:

"It is a great honor to be recognized by an organization such as the World Travel & Tourism Council for our approach to conservation, and for the conservation-related programs that are in place at Singita Pamushana. These create the context within which our guests can experience African wildlife at its very best. Singita Pamushana exemplifies our approach to sustainable tourism and is a paradigm of how we can contribute meaningfully to conserving vast ecological zones, in so doing preserving these areas and their wildlife for future generations."